Hi, I’m Betty

Product Designer at Simpson Strong-Tie, leading design across residential and cloud products for three years.

I joined Simpson Strong-Tie as the designer for the residential products and have led design there since, across Pipeline Takeoff, Pipeline LBM, Design Settings Manager, and SalesIQ. For most of that time I’ve been the only designer on several teams, so I work from product definition through build: research, prioritization with the PM and engineering lead, prototyping in code, and shipping.

Open book
Book on a table
Stack of books
Library shelves
Mountain valley at sunrise
Misty forest path
Snowy mountain ridge
Ocean cliffs and waves
Sunlit forest canopy
Desert dunes at dusk
Calm lake with reflections
Waterfall through rocky gorge
Keepsakes
9 ENCLOSED